About - WRFFOUNDATION

The William Ross Family Foundation

William and Elaine Ross and their families have a mission to build a strong and healthy community by supporting local non profit organizations which create a lasting impact on children.

The Foundation was formed by Bill and Elaine Ross to further their charitable giving across Southern California and specifically in Orange County and Long Beach.

Founder

Bill Ross graduated from Lakewood High School and went on to UCSD and CSULB – BA Dean’s Honor Award and then on to Pepperdine for his MBA.

He was raised in his father’s food business working in his factory from age 8, then sales, marketing and finance. In 1992 he created Bloomfield Bakers in Los Alamitos, California. They became the leading manufacturers of natural and organic energy bars, cookies, crackers and ingredients for ice cream. He sold the business in 2007. Then in 2013, after 6 years of retirement he went back into business manufacturing energy bars and cookies – Bar Bakers.

Bill’s charity work began in his childhood:

“As kids, my sister Eva and I would put a nickel of our 25 cent allowance in a box to be given to charity. Growing up, my mother and father were always involved with fundraisers. Being in the food business, we have donated over the years countless amounts of product to local food banks and food pantries. My credo has always been warm hands to warm hands. Education for Children – Give a child a fish they eat for a day. Give them a fishing pole, they eat for a lifetime.”

Bill has been a Roosters member since 2011. He has held the following positions: Board of Directors, Social Chair, Golf Tournament Chair, Food Drive Liaison, Food and Wine Event sponsor.

For Caterina’s Club he is a Food Pantry donor and has been Honor Chair of their Gala Fund Raiser

Chapman University – Advisor in their Business Department And Judge in their Launch Competition.

Cal State Fullerton – Advisor In the Business School.

Director

Elaine Ross is also a graduate of Lakewood High School who went on to become an energetic and well liked Real Estate Agent and Broker in the Long Beach and Orange County areas. She is the co-owner of Keller Williams Coastal Properties in Long Beach, California.

With over 27 years experience in the Real Estate Industry, Elaine knows a lot about Southern California and the most vulnerable in our area. Her mission in her real estate career was : Leading others by experience to help them succeed and reach their goals. She applies the same spirit to her charity work in helping to create a lasting impact on children in Southern California and Orange County. Elaine’s work with KW Cares, a charity which provides grants to support Keller Williams associates and their families experiencing hardship as a result of a sudden emergency, ranging from health issues to natural disasters, extends over many years. She has provided both hands on help and funds.

Elaine is a life-long resident of Southern California where she has raised two daughters and is now the proud grandmother of two grandsons.