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About Us

Warm Hands To Warm Hands

The William Ross Family Foundation

William and Elaine Ross and their families have a mission to build a strong and healthy community by supporting local non profit organizations which create a lasting impact on children.

Who We Are

The Foundation was formed by Bill and Elaine Ross to further their charitable giving across Southern California and specifically in Orange County and Long Beach.

William Ross


Bill Ross graduated from Lakewood High School and went on to UCSD and CSULB – BA Dean’s Honor Award and then on to Pepperdine for his MBA.
He was raised in his father’s food business working in his factory from age 8, then sales, marketing and finance. In 1992 he created Bloomfield Bakers in Los Alamitos, California. They became the leading manufacturers of natural and organic energy bars, cookies, crackers and ingredients for ice cream.  He sold the business in 2007. Then in 2013, after 6 years of retirement he went back into business manufacturing energy bars and cookies – Bar Bakers.
Bill’s charity work began in his childhood:

“As kids, my sister Eva and I would put a nickel of our 25 cent allowance in a box to be given to charity. Growing up, my mother and father were always involved with fundraisers. Being in the food business, we have donated over the years countless amounts of product to local food banks and food pantries. My credo has always been warm hands to warm hands. Education for Children – Give a child a fish they eat for a day. Give them a fishing pole, they eat for a lifetime.”

Charitable Involvement

Bill has been a Roosters member since 2011. He has held the following positions:  Board of Directors, Social Chair, Golf Tournament Chair, Food Drive Liaison, Food and Wine Event sponsor.

For Caterina’s Club he is a Food Pantry donor and has been Honor Chair of their Gala Fund Raiser

Chapman University – Advisor in their Business Department And Judge in their Launch Competition.

Cal State Fullerton – Advisor In the Business School.

Elaine Ross


Elaine Ross is also a graduate of Lakewood High School who went on to become an energetic and well liked Real Estate Agent and Broker in the Long Beach and Orange County areas. She is the co-owner of Keller Williams Coastal Properties in Long Beach, California.

With over 27 years experience in the Real Estate Industry, Elaine knows a lot about Southern California and the most vulnerable in our area. Her mission in her real estate career was : Leading others by experience to help them succeed and reach their goals. She applies the same spirit to her charity work in helping to create a lasting impact on children in Southern California and Orange County. Elaine’s work with KW Cares, a charity which provides grants to support Keller Williams associates and their families experiencing hardship as a result of a sudden emergency, ranging from health issues to natural disasters, extends over many years. She has provided both hands on help and funds.

Elaine is a life-long resident of Southern California where she has raised two daughters and is now the proud grandmother of two grandsons.

Our Legacy Of Charitable Work

Making a contribution to the KW Cares fund for Associates and their families.
Supporting Roosters Golf for Kids.
Volunteering at the Ronald McDonald House Charity
Long term support of the Huntington Harbour Philharmonic Committee,
2017 Caterina's Club Gala.
Hosting the Caterina's Club Gala.
Supporting the Make A Wish Foundation.
Presenting a check to the Tiger Woods Foundation.
Rooster's Chefs Dinner.
Huntington Harbour Philharmonic Grand Marshal Event.
Roosters Food & Wine Charity Event.
Volunteering with KW Cares at the CASA Youth Shelter.
e RoEss presentinh a check to Long Beach Organic Commumity Garden
Giving our donation to Long Beach Organic Community Gardens.
Elaine Ross donating to KW Cares
Making a contribution to KW Cares at KW Coastal Properties.
Bill Ross with Tiger Woods at a TGR Foundation event
Supporting the Tiger Woods Foundation.
William and Elaine Ross presentin a check to Waymakers Huntington Beach from the William Ross Family Foundation
Donating to Waymakers Huntington Beach.
Elaine and Bill Ross making a donation to Able Arts Work.
Elaine and Bill Ross presenting their donation to Able Arts Work.
Sponsoring The Philharmonic Society’s Golf Tournament.
William and Elaine Ross at the Long Beach 2021 Walk to End Alzheimer's
Taking part in the Long Beach 2021 Walk To End Alzheimer's
Bill and Elaine Ross with a guitar in the background
Donating for Music Education.
Elaine and Bill Ross giving a donation to Chef Bruno Serato for Caterina's Club.
Elaine and Bill giving a donation to Chef Bruno Serato for his charity, Caterina's Club.
Elaine and Bill Ross at Tiger Jam supporting the Tiger Woods Foundation.
Elaine and Bill at Tiger Jam in Las Vegas supporting the Tiger Woods Foundation
Bill and Elaine at the South County Classic charity event standing in front of a booth with the William Ross Family Foundation sign.
At the South County Classic, benefiting the Myasthenia Gravis Foundation of America.
Representing the William Ross Family Foundation, here's Katrina Elder and Sophia Armogida presenting our donation to The Priority Center.
Elaine and Bill Ross at Beyond Blindness
Supporting Santa Ana's Beyond Blindness for visually impaired children and their families.
Bill and Elaine Ross visiting The Priority Center
A visit to The Priority Center
An auction bid at Roosters OC Food and Wine Celebration, benefiting disadvantaged and at-risk children in our area.
Presentation by Roosters of OC to Caterinas Club.
Katrina Elder and Sophia Armogida representing the William Ross Family Foundation present the Roosters Foundation donation to Caterina's Club.
Elaine Ross making a donation yo The Priority Center in Santa Ana
Elaine Ross giving our support to The Priority Center in Santa Ana - helping families in crisis.
Elaine presents our check for KW Cares
Elaine presents our check to Cindi Swenson at KW Coastal Properties for KW Cares
he Huntington Harbour Philharmonic Committee receiving a check from The Roosters Foundation of Orange County in support of youth music programs. Presented by our own Katrina Elder, representing the William Ross Family Foundation.
The Huntington Harbour Philharmonic Committee receiving a check presented by our own Katrina Elder.
William Ross at the Roosters Foundation Chef's Dinner
Bill at the Roosters Foundation Chefs" Dinner 10 years ago.
Art Renewal Center with event
Bill and Elaine attending Art Renewal Center's private opening at Sothebys NYC. Started in 1999 by Bill's Cousin Fred Ross and run by Kara Ross.
Elaine presenting a check to the Huntington Haebor Cruise of Lights
Donating to The Huntington Harbour Cruise of Lights which raises funds for music education programs that are offered at no charge to all public and private schools in Orange County
Bill Ross at the Priority Center annual charity golf event
We sponsored The Priority Center at their 22nd Annual Golf Classic Charity Tournament.
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